I help founders transform marketplace ideas into well-designed, fully functional products using Sharetribe. With over 10 years’ experience and 35+ projects as part of the official Sharetribe Expert Network, I know what works.

Every marketplace grows differently. These services give you the focus, structure, and design direction to move forward.
Know if your idea is worth building.
I run structured market research and competitor analysis, then deliver a clear Validation Report with recommendations. You’ll understand your opportunity before you invest.
Available from £500
Set up your no-code marketplace.
I configure Sharetribe’s no-code tools to match your user journeys, categories, and payment flows, helping you launch quickly and test with real users.
Available from £1,500
Shape an experience people trust.
I design intuitive flows and wireframes that balance your business goals with user needs, whilst ensuring every page feels purposeful, consistent, and ready for growth.
Available for projects or retainers

I’m a UX designer specialising in marketplaces built on Sharetribe.
With over a decade of experience, I’ve helped founders around the world validate, design, and launch products used by thousands. My approach combines product strategy with platform know-how, helping you make smart decisions and move quickly.






“To define Fiona as just a designer would be an injustice.
She is a holistic online marketplace consultant who delivers high quality designs at lightning speed.”
Sridhar V, Co-Founder at InsightGig
Building a marketplace takes more than good design. Here’s how I approach every project.
I’ve worked on 35+ marketplaces and am part of the official Sharetribe Expert Network. I understand the platform’s strengths, limits, and how to design around them.
I combine UX strategy with hands-on configuration, so every recommendation is grounded in what can actually be built.
I’ve seen what separates successful marketplaces from those that stall, and bring that knowledge to every project.
Whether you’re a solo founder or a small team, I adapt my tools and communication style so the process feels simple and empowering.
Whether you’re validating, planning, or refining your product, I’ll help you build something clear, confident, and ready to scale on Sharetribe.